BDBA 7163 Strategic External Assessment 3 hours

Strategic External Assessment will provide students with an immersion into strategic market management. All businesses operate within an external business environment that comprises their market. Understanding this market and what moves it is critical to business development. This course will address external analysis, customer and competitor analysis, strategic analysis, and using analyses to create competitive advantage. The course will cover building and managing customer relationships for lifetime customer value and using external assessments to leverage the business.