Writing and Digital Studies (BA)

Federal CIP: 23.1304 Rhetoric and Composition

The Bachelor of Arts (BA) in Writing and Digital Studies prepares students to excel as communicators in a digital world, where traditional writing skills increasingly merge with new technologies. This program combines rigorous training in foundational writing principles with hands-on experience in digital media production, equipping students to navigate and shape the evolving landscape of digital communication. Students develop expertise in both the craft of writing and the strategic use of digital platforms, learning to create compelling content that bridges traditional forms and contemporary formats. The program emphasizes the analysis of how digital technologies change communication practices while maintaining excellence in fundamental writing skills.

Students graduating with a Writing and Digital Studies degree develop transferable skills highly valued across multiple industries, including the ability to adapt writing for diverse digital platforms, create engaging multimedia content, and approach digital communication from both aesthetic and ethical perspectives.

Career opportunities for Writing and Digital Studies graduates include:

• Content creation and digital marketing roles.
• Technical and professional writing positions.
• Social media management and digital strategy.
• Web content development and user experience writing.
• Publishing and editorial work in digital formats.
• Freelance writing and consulting.
• Graduate study in areas such as digital humanities, rhetoric and composition, or media studies.
• Teaching and educational technology roles.

Learning Outcomes

Writing and Digital Studies majors will be able to:

• Demonstrate a broad knowledge of digital communication technologies in contemporary media, business, arts, and culture 
• Explain the continuities and changes between traditional and digital communication 
• Analyze contemporary culture through critical thinking and the creative use of media formats and technologies 
• Evaluate digital communication from an aesthetic, rhetorical, and Christian perspective 
• Write, edit, and proofread effective text for digital media 
• Produce work that displays compelling digital communication skills in written, oral, visual, and interactive forms.