Digital Marketing (BA)

Federal CIP: 52.1404 Digital Marketing

The Bachelor of Arts in Digital Marketing combines business, marketing, and media communications in order to train students in applying marketing principles using software to create original print and digital marketing materials. The coursework in this program will prepare students to design and implement a successful marketing campaign for a variety of industries. Possible career options for students who complete this degree include social media marketing, digital marketing coordinator, sales, or other marketing fields.

Learning Outcomes

Students completing the Bachelor of Arts (BA) in Digital Marketing degree are expected to be able to:

Display effective oral and written communication skills through print and digital media.
Create content to fit clients’ needs.
Assess the ethical and legal implications of choices based on Christian principles.
Adapt core marketing principles to evolving circumstances to reflect the changing desires of consumers.

Specified Core Curriculum

Students earning a bachelor’s degree must complete all Core Curriculum requirements. The following specific core curriculum course(s) is required.

ECON 2053 Microeconomics 3 credits

Major Courses

BUSI 4800 Internship in Business Administration (1-9 credits)
3 hours of internship is required for the Digital Marketing degree
BUSI 2093 Business Communications 3 credits
COMM 1503 Multi-Media Production 3 credits
COMM 2503 Introduction to Digital Media 3 credits
COMM 2603 Persuasion and Rhetoric 3 credits
COMM 4703 Communication Ethics and Law 3 credits
COMM 4803 Strategic Communication 3 credits
MKMT 2013 Principles of Marketing 3 credits
MKMT 3123 Consumer Behavior 3 credits
MKMT 3603 Marketing Research 3 credits
MKMT 3713 Integrated Marketing Communications 3 credits
MKMT 4603 Marketing Management 3 credits
MKMT 4703 Global Marketing 3 credits
MKMT 4803 Digital Marketing 3 credits

Electives

In addition to core curriculum (40-44 credit hours) and major course requirements, students must complete elective coursework appropriate to their degree. A minimum of 120 credit hours is required for the Digital Marketing (BA), including elective coursework. Students are strongly encouraged to work with their advisor to identify courses that complement their program area.

Summary


Core Curriculum Requirements	40-44 hrs.

Major Requirements	42 hrs.

Electives	34-38 hrs.

Total: 120 hrs.