Jul 21, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKMT 4703 Global Marketing

3 hours
Global Marketing builds upon the primary concepts studied previously in principles of marketing while applying those concepts to a global environment. Additionally, the global marketer must integrate how different cultural, governmental and economic systems affect a firm’s competitive advantage and strategic positioning. Prerequisite:  MGMT 3503 .



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