Oct 20, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKMT 4603 Marketing Management

3 hours
Marketing Management provides an in-depth exploration and practical application of basic marketing tools. These marketing tools include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. Prerequisite:  MGMT 3503 .



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