Jul 12, 2020  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKMT 3713 Integrated Marketing Communications

3 hours
Integrated Marketing Communication (IMC) involves examining and integrating the marketing promotional mix of advertising, publicity, personal selling and sales promotion. IMC creates, manages and synthesizes these promotional tools to successfully execute a business strategic plan. Prerequisite:  MGMT 3503 .



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