Jul 14, 2020  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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MKMT 3603 Marketing Research

3 hours
Marketing Research is a study and application of research methods used in marketing which include: problem definition, research design, questionnaire construction, gathering and interpreting of field and/or secondary data and presentation of research conclusions. Prerequisite:  MGMT 3503 .



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