Oct 22, 2019  
2018-2019 Undergraduate Bulletin 
    
2018-2019 Undergraduate Bulletin [ARCHIVED CATALOG]

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COMM 2303 Persuasion

3 credits
Students will learn the theories and techniques of classical and modern persuasion and will discover how persuasion works in both mediated and non-mediated contexts, such as advertising and debate.  Students will apply theories of persuasion to a contemporary media campaign of their own creation.



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