COMM 2603 Persuasion and Rhetoric

3 credits
An exploration of the historical and theoretical aspects of persuasion and rhetoric. In addition to studying their historical roots, students will learn the theories and techniques of classical and modern persuasion and will discover how persuasion works in both mediated and non-mediated contexts, such as advertising and debate. As part of the study, students will apply theories of persuasion and rhetoric to a contemporary media campaign of their own creation.