Oct 07, 2024  
2024-2025 Graduate Bulletin 
    
2024-2025 Graduate Bulletin
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MGMT 5063 Marketing Management 3 credits

This course is an application course in marketing theory.  Problem areas of product/service, price, promotion and distribution are explored through lecture, class discussion and case analysis.  Problem solving methods and techniques utilized in the course are applicable for both for-profit and nonprofit organizations.



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