BDBA 7043 Qualitative Analysis 3 hours

The evaluation of qualitative research methods, including epistemological elements, ethnography, grounded theory, narrative analysis, case study, and phenomenology; an analysis of business trends; the perspectives and motivation of both internal and external customers; organizational structure and culture; the changing nature of work; the impact of globalization; entrepreneurial thinking, as well as corporate social responsibility; the potential implications and limitations as well as the ethics of qualitative methodology used in research.