Dec 04, 2021  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin
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MKMT 3713 Integrated Marketing Communications

3 credits
Integrated Marketing Communication (IMC) involves examining and integrating the marketing promotional mix of advertising, publicity, personal selling and sales promotion. IMC creates, manages and synthesizes these promotional tools to successfully execute a business strategic plan. Prerequisite:  MGMT 3503 .



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