May 18, 2024  
2020-2021 Graduate Bulletin 
    
2020-2021 Graduate Bulletin [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MGMT 5063 Marketing Management 3 credits

This course is an application course in marketing theory.  Problem areas of product/service, price, promotion and distribution are explored through lecture, class discussion and case analysis.  Problem solving methods and techniques utilized in the course are applicable for both for-profit and nonprofit organizations.



Add to Portfolio (opens a new window)