MGMT 3123 Consumer Behavior

3 credits
This course is an examination of the basic concepts and research results from Marketing and the Social Sciences with the goal of enabling marketers to better understand customers and meet their needs. The decision-making processes of consumers, factors affecting purchasing decisions, and customer satisfaction are major conceptual areas of the course. Implications for marketing strategies (e.g., market segmentation and product design and promotion) are discussed. Prerequisite: MGMT 3503 Principles of Marketing.