Feb 05, 2023  
Fall 2020 Undergraduate Bulletin 
    
Fall 2020 Undergraduate Bulletin [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MGMT 3123 Consumer Behavior

3 credits
This course is an examination of the basic concepts and research results from Marketing and the Social Sciences with the goal of enabling marketers to better understand customers and meet their needs. The decision-making processes of consumers, factors affecting purchasing decisions, and customer satisfaction are major conceptual areas of the course. Implications for marketing strategies (e.g., market segmentation and product design and promotion) are discussed. Prerequisite:  MGMT 3503  Principles of Marketing.



Add to Portfolio (opens a new window)